It's the second daytime drama CBS has cancelled in a year, after "Guiding Light." Both shows were produced by a subsidiary of Procter&Gamble, the company for which the term "soap opera" was created because it used the shows to hawk products like Ivory soap and Duz laundry detergent.ĭaytime dramas have been fading as a genre for years, with more women joining the work force and the increased number of channels offering alternatives like news, talk, reality and game shows.
Its last episode will be next September, the network said. "As the World Turns" has been on the air since 1956 and televised its 13,661st episode Tuesday.
NEW YORK - CBS cancelled "As the World Turns" Tuesday, putting the company that coined the phrase "soap opera" out of the business of making daytime dramas for the first time in 76 years.
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